Paul Fredrick, a high-end men’s clothing brand, approached our team to elevate their product videos with a refined touch. I collaborated closely with our editor to add motion elements that complemented the brand’s polished aesthetic—animating custom icons to highlight key features, using 3D tracking to ensure graphics moved seamlessly with the footage, and applying masking to draw attention to specific details. These enhancements brought an extra layer of sophistication to the videos while keeping the spotlight firmly on the craftsmanship and style that define Paul Fredrick.
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